CUA Central

A worldwide community for Certified Usability Analysts

CUA Central's Blog (24)

CXA Spotlight: John Walker

John Walker

Innovation for Optimum UX

“When you can actively demonstrate that if you invest in user experience at the beginning of the product life cycle, at the end it results in less rework, greater shareholder value, and a product or service that customers love and want to engage with, then getting buy-in on things that are highly qualitative becomes easy.”…

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Added by CUA Central on June 17, 2016 at 10:30am — No Comments

CUA of the Month - June 2016: Shweta Sharma Walia

Shweta Sharma_Walia

Global UX Standardization

“I love representing the user through usability, and user experience. Giving it more clarity and focus is something that I am really longing to have all across international borders.” Read the entire…

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Added by CUA Central on June 2, 2016 at 12:30pm — No Comments

CUA of the Month - May 2016: John Rizzo

John Rizzo

Implementing UX – the Educating Approach

“The knowledge you learn in the certification program is not the same stuff you can find in a blog or a book. The CUA training materials are fact based and/or based on researched papers that have been published. I truly think that the CUA certification is going to help anybody building something that a human is…

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Added by CUA Central on May 6, 2016 at 2:00pm — No Comments

CUA of the Month - April 2016: Pritam Hasabnis

Pritam Hasabnis

One hundred apps and counting...

“HFI training courses gave me a bigger picture on how best practices are followed and applied practically in live projects. Well-trained instructors explained theoretical content through engaging workshops and experiences, which directly helped us in actual implementation.”…

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Added by CUA Central on April 9, 2016 at 2:30pm — No Comments

CUA of the Month - March 2016: Jared Bridgeman

Jared Bridgeman

UX Making Car Rental Easier

“One of the key elements of building a successful product is a continued focus on customer needs. It has been extremely valuable to have a background in usability to more deeply understand what customers experience when they interact with our websites and apps. A good product manager maintains this customer-centric…

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Added by CUA Central on March 9, 2016 at 3:30pm — No Comments

CUA of the Month - February 2016: Jason Marcus

Jason Marcus

UX Turbocharged

“I love sharing my usability knowledge with colleagues. The CUA/CXA training has given me the ability to speak clearly and with authority on the value of UX. Moving forward as a team to achieve our goals has been very exciting because the test results have been remarkable.”…

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Added by CUA Central on February 10, 2016 at 4:30pm — No Comments

CUA of the Month - January 2016: Lisa Maurer

Lisa Maurer

Empowering Kids with Participatory Design

“Kids CoLab team members can design for children who are younger. And not only have they been able to take part in designing what the app will look like, they have actually been able to be co-researchers with us in the usability testing.” Read…

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Added by CUA Central on January 9, 2016 at 4:00pm — No Comments

HFI Company Newsletter - Celebrating 6,000 CUAs Worldwide

Download the…

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Added by CUA Central on December 21, 2015 at 6:00pm — No Comments

CUA of the Month - December, 2015: Aman Singal

Aman Singal

Unifying Development with Business Thinking

“Before it was my design vs. your design; it was that kind of a conversation because designers are usually resistant to change to what management is proposing. Now I am able to negotiate between them better, so I think that has helped a lot.”…

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Added by CUA Central on December 19, 2015 at 6:30pm — No Comments

The Apple Watch Case Study: what we can learn and apply from an affordance analysis

New HFI white paper – by Mary M. Michaels

This free white paper introduces affordance decomposition, a technique that enables you to quickly assess products and services from an end user perspective as well as from an ecosystem perspective.

Affordance decomposition is taught in HFI’s UX training course Omni-Channel UX Strategy and Innovation: an ecosystem and future modeling approach. In this white paper, it used to analyze the Apple Watch from four…

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Added by CUA Central on November 8, 2015 at 7:00pm — No Comments

CUA of the Month - November, 2015: Michael Hricko

UX and National Defense

“I was in the Navy, I was a user of cumbersome, technical, complicated systems, in a dynamic, fast paced, and at times life-threatening environment. Did we get the job done? Yes, we had no other choice, what we were provided is what we had; and to accomplish our missions we had to put our heads down and carry out the process, the button smashing, the controls, the layouts, the mental gymnastics, the hours upon hours of training, studying and…

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Added by CUA Central on November 3, 2015 at 3:30pm — No Comments

HFI Newsletter, October 2015

What Leads to User Satisfaction with Smartphones?

“This article identifies nine factors to pay attention to when designing mobile user experiences, and shows how they are related to nine underlying psychological factors.”…

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Added by CUA Central on October 6, 2015 at 2:30pm — No Comments

CUA of the Month - October, 2015: Kara Pastour

Creating a Collaborative UX Environment

“It’s a great feeling leaving a room after a UX strategy session thinking, wow, we just made some decisions that are going to ensure success for our users. Those decisions ultimately contribute back to our company in a very positive way. I find that when your users are successful, your company will likely be successful too.” Read the entire…

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Added by CUA Central on October 1, 2015 at 4:42pm — No Comments

CUA of the Month - September, 2015: Morteza Bahiraee

UX Champion from Iran

"Long-term satisfaction of customers is invaluable to me. In addition, I am an ambitious person and I always strive to be the best and I realize that I cannot achieve that without a customer oriented mindset.” Read the entire…

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Added by CUA Central on September 9, 2015 at 12:17pm — No Comments

Eric Schaffer speaks at BigDesign in Dallas, September 18

Eric Schaffer, Founder of HFI, currently CEO and Head of HFI Laboratories, hopes to see you at BigDesign in Dallas, September 17-19. His talk "How UX Transforms Your Company Into a Market Leader (Without Steve Jobs)" takes place at Trinity 1-3 on September 18 at 4:00…

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Added by CUA Central on September 2, 2015 at 4:30pm — No Comments

CXA Spotlight: Krista Kostuch

Krista Kostuch

From English Teacher to UX Champion

"There was more in the realm of user experience I needed to learn that not even hands-on experience could teach me. There were best practices, methods, techniques, tools and everything else that I wanted to know how and when to apply.”…

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Added by CUA Central on July 27, 2015 at 3:30pm — No Comments

Mumbai Reflections

Sharing a poignant reflection from Hitesh Agrawal, HFI's Executive Director, Mumbai:



Nov 26, 2008 - cherish, remember or forget




Sharing my personal experience as I am not able to sleep properly like many of you for last 3 days because of all what has happened in the city I live and I am still contemplating on what contribution do I need to make individually or as a part of collective society so that it never happens anywhere in my neighborhood, city, country or in… Continue

Added by CUA Central on November 29, 2008 at 3:30pm — No Comments

World Usability Day



World Usability Day is Nov 13th. This year's theme is Transportation. It’s exciting to see all the activities planned around the world and it would be great to see what the CUA community is doing for WUD. Post your WUD events here to share with the community.



HFI will be at events around the world on World Usability Day including:



World Usability Day at Chevron: Phil Goddard, HFI’s Western Region VP,… Continue

Added by CUA Central on November 6, 2008 at 11:00am — 10 Comments

User engagement sets effective web design apart

Marketing Technology Magazine's October, 2008 edition features an interesting article by HFI's Managing Director, Nigel Grace. He talks about PET design™ and the use of persuasion, emotion, and trust to build customer engagement. (Article published by kind permission of Marketing Technology Magazine)



Today's interactive, online environment offers more opportunities to influence decision making than traditional advertising and marketing. While a website's usability is still… Continue

Added by CUA Central on October 30, 2008 at 2:14pm — No Comments

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We'll post updates to the blogs, let you know about upcoming webcasts, classes and other events and share new white papers and interesting articles.



What is Twitter?

According to the Twitter website, ” Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent… Continue

Added by CUA Central on October 24, 2008 at 1:30pm — No Comments

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