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All Blog Posts (286)

Winning at Usability Politics - 4. Show the Numbers

A professional must speak more profoundly than just using words like “more” of something and “less” of something else (typically these refer to more "user friendliness" and less "problems"). Usability science has useful conceptual tools for measuring efficiency (time on task), effectiveness (task success rates), and satisfaction (scores on satisfaction inventories).

a) Understand that “discount usability” necessarily involves fewer usability test participants, with accompanying less… Continue

Added by John Sorflaten, PhD on June 16, 2008 at 11:30am — No Comments

Winning at Usability Politics - 2. Show Credentials

Systematic training, certification, and attendance at usability seminars offer several benefits.

a) Usability gate-keeping roles now appear to be “earned” with appropriate sweat and approvals by usability authorities. Thus, others without such credentials will accede to your recommendations, much as we accede to a doctor’s recommendations, because, well, she’s the doctor. Remember, prior to the Web explosion (yes, that big a change) usability jobs required Master's and PhD degrees.… Continue

Added by John Sorflaten, PhD on June 16, 2008 at 11:30am — No Comments

Winning at Usability Politics - 1. Speak Credibly

These points (and following blogs) were given at UPA-Baltimore 18 June 2008. Please add your experiences and comments. Anecdotes doted upon--maybe they'll show up in a book!

Many organizations are jumping on the usability bandwagon. However, I get reports from course participants that these same organizations often marginalize their new usability people and thus fail to benefit. This is the symptom of a "political problem" in getting the attention of the right people at the right… Continue

Added by John Sorflaten, PhD on June 16, 2008 at 11:00am — 3 Comments

Check out our job openings

We've got 2 positions open for US tech staff. Check out the job ops page at the hfi website ,

or better yet stop by and talk to me at the HFI booth at UPA if you are attending.


Added by Susan Weinschenk on June 11, 2008 at 10:00am — No Comments

The Next Certification Level

We ARE thinking about the next level of certification. So many people have been asking! The Certified User Experience Analyst(tm) (CXA) is a sure bet. We have the new PET course (persuasion emotion and trust) which i think is central to the difference between the old view of usability and the new UX profession. We also have a new course (being evolved from our current workshop) in breakthrough innovation methods. So both these make sense. What else is important in our new generation of… Continue

Added by Eric M Schaffer on June 11, 2008 at 10:00am — 6 Comments

How to Cram All Your Travel Gear in One Bag

Traveling for the UPA conference? Traveling for some testing or user research? Check out LifeHacker's tips on packing for success:

Added by Lyle Kantrovich on June 11, 2008 at 9:05am — No Comments

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