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A worldwide community for Certified Usability Analysts

December 2008 Blog Posts (8)

If consumers don't look for it, the product is not there.

Once in awhile, a post in the blogsphere offers up a concerns about Eric Schaffer's "Usability is no longer enough!" position. Most often they are misunderstandings, presented as concerns. Lest they become common, we'll clear them up now....

Misunderstanding1: PET Design is mostly (or only) about transactional/ecom sites. It doesn't really apply for information sites or applications… Continue

Added by kath straub on December 21, 2008 at 12:00am — 6 Comments

Decentralized Value Creation

Framework for Decentralized Value Creation


In the past 20 years technologies such as computers, audio & video devices have become drastically cheaper and available to a very large consumer population. With the fast spreading connectivity and accelerating data transfer speeds, the power of knowledge generation and dissemination has come to all. This has led to a worldwide change in the way we do business.

With the drastic reduction in… Continue

Added by Amber Krishan on December 20, 2008 at 2:13am — No Comments

Interaction Elasticity and eCommerce Websites

Jakob Nielsen's latest Alertbox on Interaction Elasticity is a very interesting read. If you've not read it yet I urge you to do so.

Nielsen introduces the concept of Elasticity, which in Economics is usually attached to demand and price. The idea is there is no single price at which people will suddenly decide to buy, or not buy a product. This is because demand (or motivation) impacts the elasticity or… Continue

Added by Craig Tomlin on December 19, 2008 at 1:10am — No Comments

It's CUSTOMER Experience

They're Not Users, They're Customers

As a customer experience director and usability practitioner I care about people. I bet you do too. You and I do our jobs because you and I want to make a difference by helping people. We are NOT helping users, we are helping people.

And who are these people? They just might be your friends or neighbors. They may be your aunt, your uncle, or your cousins. They may even be your mom and dad. In my latest post about… Continue

Added by Craig Tomlin on December 13, 2008 at 6:01pm — 14 Comments

Usability of Electronic Medical Records

We are pleased to report on a recent paper we wrote that summarizes user experiences with Electronic Medical Records (EMR) systems. Implementing EMRs is a popular solution to high health care costs, with the side benefit of providing better care. Unfortunately, 30% of EMR implementations fail, often because physicians cannot use the EMRs efficiently.

User inefficiencies emerge from a fundamental mismatch between the style of work of physicians and the tools and task flows offered by… Continue

Added by John Smelcer on December 9, 2008 at 3:45pm — No Comments

Language is Critical to Usability

Proper Use of Language is Critical, It Impacts Trust and Usability

Did you catch usability guru and world traveler Jakob Nielsen's latest Alertbox, "American English vs. British English for Web Content?" It's a good reminder that language and the use of language to communicate is not always as easy as we may think, especially if we are writing (or conducting usability evaluations) for clients in other countries.

In his article, Jakob Nielsen discusses the… Continue

Added by Craig Tomlin on December 8, 2008 at 10:17am — No Comments

Personal Portrait Building Tool

This tool invites people who know me to contribute keywords and descriptions describing me. The information collected is visualized to build a portrait of me from the eyes of people who know me. Users viewing this tool can filter the entered information to view what people belonging to different categories feel about me.

Click on link to view( Beta…


Added by Amber Krishan on December 5, 2008 at 12:30pm — No Comments

The Dichotomy of being in UX

The age-old question most people in UX ask:

Am I a designer, or in research (via usability testing)?

For me, right now, I'm in both. I know under conventional wisdom of a usability practitioner or designer, this is a big no-no; though we do have at least one other person as a researcher so I'm off the hook for that. However, the second side of that is my colleague is starting to be trained to do some interaction designing. While that's good for the interim, it's not a good… Continue

Added by Benjamin Ho on December 1, 2008 at 3:30pm — 3 Comments

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