CUA Central

A worldwide community for Certified Usability Analysts

October 2011 Blog Posts (8)

Featured member

This is a nice surprise: featured member! Let me think about what to share with you on usability ...

In my daily life it's more the use of things/objects/appliances, that can annoy me. Trying to find functions that you know are there but cannot be found, like on my cellphone. But on the other hand, I've recently got an iPad (I wasn't a big fan of Apple, now I am) as a present. They must be using toddlers as testers, because my 2-year old can handle the iPad better/quicker than…


Added by Lisette Sorber on October 28, 2011 at 2:50am — 2 Comments

Anyone designing for other cultures in the Enterprise space (not consumer)?

I would love to hear from anyone who is designing for specific cultures for enterprise products not consumer. What are your challenges? Your advice? I am working on a "Design for Cultures" Guide for my UE community at Cisco Systems. It pulls together a variety of information, going beyond localization. How do you approach designing for other cultures? What are the methods for user research, understanding cultural differences, UI methods and more.

Added by Anjali Magana on October 27, 2011 at 4:23pm — No Comments

The Prime Challenge with Mobile

I worked at Bell Labs in Whippany, just down the hall from the team that developed cellular phone technology.  They were mostly ham radio operators (and helped me get my license KA2THY).  Those guys had no clue what a revolution they would spawn. And now, that technology is driving huge shifts in lifestyle, commerce, and industry worldwide.  


At HFI we get to work on mobile device design, and application design, in every market and domain you can imagine. We work on 3D…


Added by Eric M Schaffer on October 27, 2011 at 12:30pm — No Comments

New Usability Options by Dave Perry

New Usability Options


Dave Perry

Even though usability is becoming more and more important in website design, there are relatively few options for professionals or organizations who seek an industry-recognized certification in usability. In fact, the Usability Professionals Association lists just three certification options on its website:

  • The Certified…

Added by Human Factors International on October 25, 2011 at 5:29pm — No Comments

6 Disciplines for Reaching Customer Experience Maturity by Megan Burns in UX Magazine

Most companies say they want to differentiate themselves based on a superior customer experience. But the reality is very few manage to provide an experience that truly differentiates a brand from competitors. Consider the health insurance industry: as a group, this entire industry is in its customer experience infancy, earning a “very poor” rating of just 53 (on a 100-point scale) in Forrester’s…


Added by Human Factors International on October 18, 2011 at 4:38pm — No Comments

Rolta India accelerates on receiving HFI Level-5 certification - Yahoo Finance

Rolta India is currently trading at Rs 74.15, up by 3.75 points or 5.33% from its previous closing of Rs 70.40 on the BSE. The scrip opened at Rs 73.60 and has touched a high and low of Rs 74.60 and Rs 72.20 respectively. So far 105000 shares were traded on the counter.


The BSE group 'B' stock of face value Rs 10 has touched a 52 week high of Rs 188.50 on 18-Nov-2010 and a 52 week low of Rs 69.65 on 05-Oct-2011. Last one week high and low of the scrip stood at Rs 83.70 and Rs…


Added by Human Factors International on October 10, 2011 at 11:37am — No Comments

Domino’s Pizza: Be Inspired By Your Harshest Critics by Whitney Hess

This is a fantastic article by Whitney Hess on how to turn negative user feedback into positive innovation:



"We all know that Domino’s Pizza isn’t exactly a New York slice. But when Domino’s finally realized just how many people hate their product, they did something drastic about it. Watch the video below.........."…


Added by Human Factors International on October 7, 2011 at 2:51pm — No Comments

ROLTA gets HFI Level-5 certification - India Infoline News Service

This recognizes Rolta's investments in creating a world-class Usability Engineering infrastructure with exceptional expertise, processes, and methodologies that enable the delivery of optimized software usability experiences.


Full story:…


Added by Human Factors International on October 7, 2011 at 12:14pm — No Comments

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