CUA Central

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October 2008 Blog Posts (9)

Fear and Usability

Here's a short.



Last week, I learned something that I shared with my colleagues and I am going to share with you right now.



Apparently, there was fear in our UX Team that some of our clients (who were also our participants) in our usability sessions, would do nothing but complain about their problems because of support or implementation issues. The fear was based on how they would undermine our efforts and make a debacle of testing our new application.



Well, if… Continue

Added by Benjamin Ho on October 31, 2008 at 2:30pm — No Comments

User engagement sets effective web design apart

Marketing Technology Magazine's October, 2008 edition features an interesting article by HFI's Managing Director, Nigel Grace. He talks about PET design™ and the use of persuasion, emotion, and trust to build customer engagement. (Article published by kind permission of Marketing Technology Magazine)



Today's interactive, online environment offers more opportunities to influence decision making than traditional advertising and marketing. While a website's usability is still… Continue

Added by CUA Central on October 30, 2008 at 2:14pm — No Comments

Do You Have a Blog?

Hi all,



I'm wondering how many of us have blogs here. I do, and you can visit my blog, useful usability here. My blog is a somewhat rambling collection of usability topics, in no special order, with no agenda other than just sharing my 2 cents with the rest of the world (meaning my mom, who's probably the only person who reads my blog) about making usability useful - and hopefully more plentiful. I hope you'll check it out, and I'd… Continue

Added by Craig Tomlin on October 27, 2008 at 9:14pm — 4 Comments

Usability stills eludes election officials

From NYTimes editorial 27 Oct 2008:





....."Like a number of states, North Carolina allows its voters to choose a straight-party ticket. To do that, voters can mark one box and cast votes for all of the nominees of their preferred party. But North Carolina’s ballot has an unexpected twist. Even if a voter checks the straight-party box, he or she must vote separately for a presidential candidate.".....



Apparently election officials didn't learn much about usability… Continue

Added by Hal Miller-Jacobs on October 27, 2008 at 1:02pm — 1 Comment

Follow us on Twitter!

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We'll post updates to the blogs, let you know about upcoming webcasts, classes and other events and share new white papers and interesting articles.



What is Twitter?

According to the Twitter website, ” Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent… Continue

Added by CUA Central on October 24, 2008 at 1:30pm — No Comments

The perception of Value (and the Value of perception)

A couple of years ago, I visited a UX group at a large software company to discuss how HFI could support their initiatives. The manager of the group asked for any insights I had regarding how to approach understanding the perceived value of his software. The group he managed developed software designed to run on the tablet PC. The intriguing twist here is that customers of this software span all generations - from young kids to adults.



I want to share some observations, more… Continue

Added by Phil Goddard on October 15, 2008 at 11:10am — No Comments

Sharp Webcast re-broadcast questions

We had three really exceptional questions come in after the re-broadcast of the ‘Usability is no Longer Enough’ Webcast. Let’s give them a whirl.



Question: If usability alone is not enough, does it means PET is needed AFTER the usability is done?



You need BOTH classic usability and PET Design. So that way, users CAN DO the tasks and will also be persuaded so they WILL do them as well. Now HFI offers SEPARATE processes for Classic UCD and ‘PET Design™’.… Continue

Added by Eric M Schaffer on October 9, 2008 at 11:00am — No Comments

Is PET Design Really New

I’ve got a few great questions that ask (often with great passion) if this PET Design is really new. They suggest I am churning up old stuff and claiming it is a new wave of the information age (for purposes of wealth, fame, and perhaps acclaim from my Mother). So let's be clear. PET Design is not an all new skill set HFI suddenly invented. John Watson applied psychology to persuasion at JWT in the 1920s! In fact I personally published on the topic on online PET Design in 1981. The area of… Continue

Added by Eric M Schaffer on October 6, 2008 at 9:41am — No Comments

Questions from the Webcast: "Optimizing E-commerce UX"

Back in June, Phil Goddard and I presented a white paper we'd written about e-commerce and User Experience on a live webcast. It was my first experience being on camera and I don't think my future is in broadcast news. But it went really well: We had a couple thousand people watch it live, many more who watched it later, and more again who downloaded the white paper. You can watch the recording and download the paper from… Continue

Added by Sean McLeary on October 2, 2008 at 1:00pm — No Comments

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