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What is the difference between user experience research and market research? How do their distinct approaches inform one another?
In this paper I answer these questions and addresses the unique challenges facing both market researchers and user experience researchers. I explain how they are different, and how they complement one another.
In this free white paper:
Added by apala on May 21, 2012 at 1:31pm — No Comments
Steve Gilltette, Usability Analyst Chevron.
by Sheldon Kreger
Many large companies have been using internet tools for many years. These systems support both the internal dynamics of an organization and also serve as an interface for their clients. As the…Continue
Added by Human Factors International on May 2, 2012 at 6:30pm — No Comments