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May 2012 Blog Posts (2)

User Experience Research and Market Research (new HFI white paper)

What is the difference between user experience research and market research? How do their distinct approaches inform one another?

In this paper I answer these questions and addresses the unique challenges facing both market researchers and user experience researchers. I explain how they are different, and how they complement one another.

In this free white paper:

  • The unique approaches, goals and methods of market research and user experience research
  • 3…

Added by apala on May 21, 2012 at 1:31pm — No Comments

Steve Gillette, Usability Analyst Chevron, CUA of the Month, May 2012

Steve Gilltette, Usability Analyst Chevron.

Keeping it simple

by Sheldon Kreger

Many large companies have been using internet tools for many years. These systems support both the internal dynamics of an organization and also serve as an interface for their clients. As the…


Added by Human Factors International on May 2, 2012 at 6:30pm — No Comments

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