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April 2012 Blog Posts (3)

Do Personas Always Have to be ‘Good’?

If you have been in the field of User Experience Design, then it is very likely you are familiar with the use of personas in the design process. Introduced by Alan Cooper in 1998, the use of personas has proven to be immensely popular with professionals who follow a User Centered Design approach.

What you may not be so familiar with is the parallel that Alan Cooper drew with theater when describing the use of the persona technique.

Our scenario process has been…
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Added by apala on April 25, 2012 at 5:31pm — No Comments

Latest CXA Course Dates

Designing for Mobile
New York Apr 26-27…
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Added by Human Factors International on April 23, 2012 at 11:30am — No Comments

Seven Common User Experience Mistakes To Avoid In Financial Services - How to avoid blunders when aiming for the best possible customer experience

I don't think there's a single financial institution still standing that doesn't recognize the obvious — ensuring a…

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Added by April McGee on April 17, 2012 at 1:42pm — 4 Comments

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