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April 2011 Blog Posts (1)

Beating the "Observer Effect" in User Interviews

Physics tells us you can't measure something without altering the thing being measured.


The judge in a courtroom also tells the lawyer "to stop asking leading questions". Of course, the witness hears this adjudication. Does it matter when the judge says "The witness will please disregard the question."?


Likewise, to what degree do you influence your interviewee just by the way…


Added by John Sorflaten, PhD on April 18, 2011 at 3:19pm — No Comments

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