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February 2011 Blog Posts (7)

Secrets to Setting the Context for Usability

Have you ever come into a room where an intense conversation commanded the air? Imagine it ending with these phrases:


A.B.: "I'll never believe in that person again."

L.M.: "The facts are clear, it's all over. Nobody can deny it."


What just happened? Were you witness to the end / take-over / bankruptcy of your organization? The untimely demise of a project? YOUR project? (Of course, we always take the worst case,…


Added by John Sorflaten, PhD on February 26, 2011 at 9:20am — 1 Comment

9 women x 9 hours = 9 usability insight by Paul Rouke

Published in Econsultancy February 23, 2011


No matter how many times I am involved in user testing sessions, I never stop learning about people's browsing habits and the different aspects of a company’s proposition that affect how people respond to a given website.

Recently we have carried out two days of user testing for a high street retailer, and although these aren’t groundbreaking, what follows are nine key online shopping insights that all nine…


Added by Human Factors International on February 26, 2011 at 9:00am — No Comments

Site Psychology - Can I eat it? Will it kill me? How visceral reactions to visual cues figure into site design.

By Dr. Susan Weinschenk, published in Internet Retailer, February 2011

What makes a consumer decide to browse and buy on one web site and click off another's home page? Psychological cues play a big role. These are the same cues that drive basic human behaviors that helped us survive as our…


Added by Human Factors International on February 26, 2011 at 8:00am — No Comments

HFI News from India

In December I got a call from our client,, India’s leading trading and investing platform, thanking us for helping them with their website design. is now live. They have implemented 95% of our design and have been getting very good reviews from their users.



Added by Hitesh Agrawal on February 3, 2011 at 1:18pm — 3 Comments

Survey finds Americans satisfied with federal websites by BY Juliana Gruenwald, National Journal 01/26/2011

A group that measures the public's satisfaction with the federal government found that while public satisfaction with the services provided by federal agencies has "plunged," Americans remain satisfied with government websites.


Read full article


Added by Human Factors International on February 1, 2011 at 6:21pm — No Comments

What do users want from mobile commerce sites? By Graham Charlton at Econsultancy

Web users prefer a mobile optimised site for shopping and browsing, but expect the same brand experience they would find online or through other channels, according to a new study. 

The mCommerce Benchmark study by eDigital Research finds that satisfaction levels with retailers' site on mobile are improving, with M&S the top-rated mobile site. 

It contains some useful insight into what users expect from …


Added by Human Factors International on February 1, 2011 at 5:01pm — No Comments

The Coming Surge in Emerging Markets

You don't need to read many newspapers or listen to many State of the Union speeches to predict the future of economic growth.

Even back in October of 2009, the Los Angeles Times could easily say in a Consumers Section headline: "U.S. firms look to sell wares in emerging markets. As sales wither at home, manufacturers see China, India and Brazil as a customer base of new…


Added by John Sorflaten, PhD on February 1, 2011 at 4:32pm — No Comments

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