A worldwide community for Certified Usability Analysts
Have you ever come into a room where an intense conversation commanded the air? Imagine it ending with these phrases:
A.B.: "I'll never believe in that person again."
L.M.: "The facts are clear, it's all over. Nobody can deny it."
What just happened? Were you witness to the end / take-over / bankruptcy of your organization? The untimely demise of a project? YOUR project? (Of course, we always take the worst case,…Continue
Published in Econsultancy February 23, 2011
No matter how many times I am involved in user testing sessions, I never stop learning about people's browsing habits and the different aspects of a company’s proposition that affect how people respond to a given website.
Recently we have carried out two days of user testing for a high street retailer, and although these aren’t groundbreaking, what follows are nine key online shopping insights that all nine…Continue
Added by Human Factors International on February 26, 2011 at 9:00am — No Comments
What makes a consumer decide to browse and buy on one web site and click off another's home page? Psychological cues play a big role. These are the same cues that drive basic human behaviors that helped us survive as our…
Added by Human Factors International on February 26, 2011 at 8:00am — No Comments
In December I got a call from our client, ICICIdirect.com, India’s leading trading and investing platform, thanking us for helping them with their website design. ICICIdirect.com is now live. They have implemented 95% of our design and have been getting very good reviews from their users.
A group that measures the public's satisfaction with the federal government found that while public satisfaction with the services provided by federal agencies has "plunged," Americans remain satisfied with government websites.
Added by Human Factors International on February 1, 2011 at 6:21pm — No Comments
Web users prefer a mobile optimised site for shopping and browsing, but expect the same brand experience they would find online or through other channels, according to a new study.
The mCommerce Benchmark study by eDigital Research finds that satisfaction levels with retailers' site on mobile are improving, with M&S the top-rated mobile site.
It contains some useful insight into what users expect from …Continue
Added by Human Factors International on February 1, 2011 at 5:01pm — No Comments
You don't need to read many newspapers or listen to many State of the Union speeches to predict the future of economic growth.
Even back in October of 2009, the Los Angeles Times could easily say in a Consumers Section headline: "U.S. firms look to sell wares in emerging markets. As sales wither at home, manufacturers see China, India and Brazil as a customer base of new…Continue
Added by John Sorflaten, PhD on February 1, 2011 at 4:32pm — No Comments