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February 2009 Blog Posts (7)

Skipping the signup process altogether

We all know the psychological barriers users face just to sign up or register online for a service.

Posterous does it differently - throwing out the process altogether.

Added by Khai Seng on February 25, 2009 at 12:30am — No Comments

Usability & SEO ROI

Usability & Search Engine Optimization Share the Same Problem: How to Define Return On Investment

A recent post by Search Engine Optimization (SEO) guru Bruce Clay discussed the difficulty of providing an estimate of SEO Return On Investment (ROI) for CFOs of companies. The issue is most CFO's demand an ROI estimate for search engine optimization prior to an engagement, but as Bruce point's out in his… Continue

Added by Craig Tomlin on February 20, 2009 at 7:25pm — 1 Comment

Is Your Agile Software Process Handcuffing the User Experience Design?

I'm running across a new problem with a number of clients and wondering if my user experience colleagues are having similar issues. The advent of web applications has resulted in a change for many software providers in the way they release software today.



Agile software development is a method in which software is designed, examined and delivered to the market swiftly, so that end-users can provide feedback and more feature changes can be made and adjusted within a few months time,… Continue

Added by Kristi Colvin on February 16, 2009 at 2:46pm — 9 Comments

Web Site Customer Satisfaction Surveys Can be Usability Early Warning Radar

Here's the latest post from my Useful Usability blog, enjoy!



A brief story about customer satisfaction and usability:



Joe Usability conducts usability testing for BigNameCompany.com. Joe conducts usability tests for new web site applications, as well as on his company’s existing web site. However, often Joe is asked to do usability testing on the web site only after a problem has been found, usually because the… Continue

Added by Craig Tomlin on February 16, 2009 at 11:40am — 9 Comments

Interaction Design, Visual Design, Web Development... where does User Experience fit in?

In a recent incident, the UX team in my organization was approached by one of the development teams in the company. They were in a state of desperation, after the client had refused to accept their delivery, in spite of it having all the features that they had asked for. The reason the client offered? Poor look and feel.



The dev team sought us out and requested us help them out in the user experience. They asked to help change the colors of the elements in the application and perhaps… Continue

Added by Gowri Penkar on February 13, 2009 at 8:58am — 6 Comments

Cross Channel Usability Can Make or Break an Organization

Recently posted at my Blog:



Most of the time when people in corporations think of usability, they think of web sites. The reality is usability can (and should!) be applied across multiple channels of a corporation. This is because customers do not solely interact with just a web site, or just a phone call. Most customers will interact with a company using multiple channels at multiple times. The customer experience then can and… Continue

Added by Craig Tomlin on February 10, 2009 at 4:01pm — 2 Comments

Undo unto others…Twitter’s imperfect study of reciprocity and (un)requited love

Every once in awhile pop culture gives psychologists a gift.



Survivor, for instance, was a gift. The Apprentice, Parking Wars and now Smile, you’re under arrest… also gifts. In fact, the entire genre of reality shows is s a window for observing influence strategies and obedience-to-authority in a semi-controlled setting. Authority. Social Proof. Ingroup-outgroup distinctions. Reciprocity. They are all there for the watching.



And now we have a… Continue

Added by kath straub on February 9, 2009 at 5:01pm — 1 Comment

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