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kath straub
  • Baltimore, MD
  • United States
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Profile Information

Job Title
HFI courses attended (month/year, city, course name)
Taught some, built some .... mostly interested in how recent research should influence your usability practice.
CUA number
01- 0 0 7

Stacked on the desk ...

Currently reading ...
How we decide
The White Tiger

Just finished ...
Nudge, Improving Decisions about Health, Wealth & Happiness
The Lucifer Effect
Black Swan (Thanks, Jay!)

Worth reading ...
Aristotle and an Aardvark go to Washington, DC
Influence: The Psychology of Persuasion (rereading, updated...)

Kath straub's Blog

Undo unto others…Twitter’s imperfect study of reciprocity and (un)requited love

Every once in awhile pop culture gives psychologists a gift.

Survivor, for instance, was a gift. The Apprentice, Parking Wars and now Smile, you’re under arrest… also gifts. In fact, the entire genre of reality shows is s a window for observing influence strategies and obedience-to-authority in a semi-controlled setting. Authority. Social Proof. Ingroup-outgroup distinctions. Reciprocity. They are all there for the watching.

And now we have a… Continue

Posted on February 9, 2009 at 5:01pm — 1 Comment

If consumers don't look for it, the product is not there.

Once in awhile, a post in the blogsphere offers up a concerns about Eric Schaffer's "Usability is no longer enough!" position. Most often they are misunderstandings, presented as concerns. Lest they become common, we'll clear them up now....

Misunderstanding1: PET Design is mostly (or only) about transactional/ecom sites. It doesn't really apply for information sites or applications… Continue

Posted on December 21, 2008 at 12:00am — 6 Comments

What do YOU think ... should we dismiss this research?

Some of you may know that Susan Weinschenk is writing a book as a

(sorta) companion for the PET course. Its gonna be called: Neuro Web

Design: What Makes Them Click and should land sometime early 2009.

Her first post talks about how the Kitty Genovese story ... and how it

is possibly an urban legend. Remember the story from your Psych 101

course? A woman was severely beaten in a very public place in NYC ...

there were a substantial number of onlookers ...… Continue

Posted on August 11, 2008 at 9:49am

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