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A worldwide community for Certified Usability Analysts

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  • Den Haag, ZHL
  • Netherlands
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Sven's Discussions

How to Integrate "normal" navigation and content into a Logged in Environment?
8 Replies

Started this discussion. Last reply by Sven Apr 5, 2012.

How many CXA are there already?
7 Replies

Started this discussion. Last reply by Shrirupa Bhattacharya Jun 28, 2011.


UX- IxD, Webdesign, CUA & CXA

Profile Information

Acato / (owner)
Job Title
Interaction / UX Designer, CUA and CXA (the first Dutch and the first CXA in all of Europe)
HFI courses attended (month/year, city, course name)
August 2011, Chicago IL: How to Support Institutionalization of a Mature UX Practice (IUX)
August 2011, Chicago IL: How to Design for Persuasion, Emotion and Trust (PET)
August 2011, Chicago IL: How to Design for the Big: User-Centric Innovation and Strategy (BIG)
August 2011, Chicago IL: The PET Architect (ARCH)

November 2008 - Chicago - 10 day CUA Certification Track.
CUA number

Books I am currently reading..

- Rocket Surgery Made Easy - Steve Krug
- Handbook of Usability Testing: Howto Plan, Design, and Conduct Effective Tests
- Institutionalization of Usability: A Step-by-Step Guide by Eric Schaffer
- Don't make me think by Steve Krug

Also recently bought :
- How To Be a Graphic Designer Without Losing Your Soul by by Adrian Shaughnessy and Stefan Sagmeister
- Type Addicted (The New Trend of a to Z Typo-Graphics)
- Logology

Comment Wall (5 comments)

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At 3:45am on December 16, 2008, Sven said…
Not a new article.. still interesting enough to post ..

Epicenter Design
Epicenter Design involves focusing in on the true essence of the page (the “epicenter”) and then building outwards. This means not starting with the navigation/tabs, or the footer, or the colors, or the sidebar, or the logo, etc. It means starting with the part of the page that, if changed or removed, would change the entire purpose of the page. That’s the epicenter.

So, why is Epicenter Design better? The best reason is that it helps you focus on the pure purpose of the page. It allows everything else on the page to be based on the pure purpose of the page instead of the other way around. Traditionally, the page shape would be built, then the nav would be dropped in, then the marketing “stuff” would be inserted, and then, finally, the purpose of the page would be poured in to whatever space remained. Epicenter Design flips that process and allows you to focus on what really matters first. Everything else comes second. Everything else is built around the elements that really matter. That’s why it’s better.

source :
At 9:37am on December 14, 2008, Sven said…
Thnx Jerome - looking at it now.. the pages are very slow here at the moment.. probably be better later on !
At 2:48pm on December 13, 2008, Jerome Ryckborst said…
Eigenlijk is deel 2 veel leuker:
At 2:44pm on December 13, 2008, Jerome Ryckborst said…

Zie ook deel 2.
At 4:01pm on December 10, 2008, CUA Central said…
Hi Sven,
Welcome to CUA Central!
This is the place for you to network with other CUAs. Feel free to join forum discussions and groups, post comments, blogs and ask questions.
We look forward to hearing from you!
Diane, CUA Central Community Host

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