Interaction / UX Designer, CUA and CXA (the first Dutch and the first CXA in all of Europe)
HFI courses attended (month/year, city, course name)
August 2011, Chicago IL: How to Support Institutionalization of a Mature UX Practice (IUX)
August 2011, Chicago IL: How to Design for Persuasion, Emotion and Trust (PET)
August 2011, Chicago IL: How to Design for the Big: User-Centric Innovation and Strategy (BIG)
August 2011, Chicago IL: The PET Architect (ARCH)
November 2008 - Chicago - 10 day CUA Certification Track.
Not a new article.. still interesting enough to post ..
Epicenter Design involves focusing in on the true essence of the page (the “epicenter”) and then building outwards. This means not starting with the navigation/tabs, or the footer, or the colors, or the sidebar, or the logo, etc. It means starting with the part of the page that, if changed or removed, would change the entire purpose of the page. That’s the epicenter.
So, why is Epicenter Design better? The best reason is that it helps you focus on the pure purpose of the page. It allows everything else on the page to be based on the pure purpose of the page instead of the other way around. Traditionally, the page shape would be built, then the nav would be dropped in, then the marketing “stuff” would be inserted, and then, finally, the purpose of the page would be poured in to whatever space remained. Epicenter Design flips that process and allows you to focus on what really matters first. Everything else comes second. Everything else is built around the elements that really matter. That’s why it’s better.
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