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John Sorflaten, PhD
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  • Fairfield, IA
  • United States
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John Sorflaten, PhD, CUA, Certified Professional Ergonomist

Profile Information

Job Title
Consultant to gov't clients
HFI courses attended (month/year, city, course name)
Taught all the basic 4, since 1988
CUA number

John Sorflaten, PhD's Blog

Sharing "Discoverability" Through Better Tag Strategies

Let's explore a recent job requirement for usability folks that may affect you.

From (seeking Sr. Product Manager):

Build a strategy and product requirements for Flickr features focused on the core photo sharing experience. Partner with user…


Posted on December 8, 2011 at 3:00pm

Designing Naturally With Gestalt in Mind

Do you ever find yourself at a loss for words?

Perhaps you said something like "could you bring me that thingamabob over there?"


If we don't know the right words, we fumble around talking about layouts with comments like "it's too loose" or "could you clean that up" or even "what were you trying to do?"


Many of our readers who have taken HFI's Science and Art of Effective Web and Application Design course have heard the principles of…


Posted on September 15, 2011 at 5:39pm

Verbalizing About Visuals: Targets, Team, and Tag Lines

A reader asks how to conduct user experience design for different types of end-users:

"Usually, visitors to a website might either be a verbal or a visual learner. How do we design websites and GUI products keeping in mind the requirements of verbal and visual learners?"

Answer: There has been quite a bit of research on the "visualizer-verbalizer" question since the mid-1970s. It's mostly from the instructional design field where "individual…


Posted on August 3, 2011 at 3:36pm

Expert Reviews Require Expert Senses

The following email request reflects a popular topic. In my answer to this email, I'll share a research-based "secret approach" to expert reviews that gives you "street cred" while speeding up your work.

Here's the email:

I have a question on Expert Reviews. When we do expert reviews in our company, we also look at the VIMM model.

I read your article on "…


Posted on July 1, 2011 at 4:10pm

Pictures for Presenting the "Big Picture" of UX Design

As part of my own User Experience (UX) effort to get the pulse of what you would like to read in this newsletter, I posted a request for topics on HFI Central and HFI Connect.

Arun Martin, from Bangalore, picked up the challenge. He was new to UX, but also a recent CUA graduate, having worked previously in tech support and tech writing. He sent the…


Posted on June 9, 2011 at 5:00pm

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At 4:06pm on September 26, 2008, CUA Central said…
Hi John,
CUA Central is exclusive to CUAs. Others can view the homepage, but only CUAs can post content and go beyond the homepage.

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