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Eric M Schaffer
  • 63, Male
  • Fairfield, Iowa and Pondicherry India
  • United States
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New white paper "Kindle Fire: Solid proof that usability is no longer enough!
2 Replies

Started this discussion. Last reply by Eric M Schaffer Oct 3, 2012.


Eric Schaffer - CEO of HFI

Profile Information

Human Factors International, inc
Job Title
CEO and Head of HFI Laboratories
HFI courses attended (month/year, city, course name)
Actually I wrote them :) Or at least most of them.
When Phil built the first CUA exam; any question collage psych students COULD answer was thrown out. Any question I COULD NOT answer was thrown out. So I had an advantage in taking the test. :)
CUA number
2004-0001 CXA 2011-0001

Hot at HFI Labs

FINALLY FINALLY FINALLY the new UXEnterprise(tm) environment is out. This is a whole new integrated solution for doing UX work. It has been a long time dream of mine. Learn what it means to work in the UX Cloud.

Another long journey. We now have certification programs for organizations and for designs. FINALLY a solution for how to have a Certified Practice in Usability(tm) and a Certified Usable Design(tm).

The BIG course was big in New York and going through minor revisions before the Chicago course in September.

Persuasion Course - I'm personally teaching it on a cruise ship off Singapore. True a bit decadent. My Son, 'The Other Dr. Schaffer' is teaching PET also.

Schaffer-Weinschenk Method(tm) Version 5 - Our Definition of User Experience Design is now HISTORY. We welcome the HFI Framework. Tighter, Integration of PET, and a full set of engagements for Institutionalization of Usability.

Eric M Schaffer's Blog

Work Smarter: Object-Oriented User Experience Design

In this paper, Dr. Eric Schaffer, Founder and CEO of Human Factors International, talks about how UX practitioners can work faster, cheaper, and better by moving away from organizing just for individual projects and moving toward object-oriented user experience design.

In this free white…


Posted on December 6, 2012 at 5:18pm

UX Strategy: Let’s Stop Building Usable Wrong Things

New HFI white paper – A conversation with Dr. Eric Schaffer

UX Strategy starts with executive intent. The intent may be to differentiate in order to maintain market share in a competitive market. Or to minimize…


Posted on October 30, 2012 at 2:23pm

What every CIO needs to know about user experience design

This article by Eric Schaffer was published in Information Week on August 22, 2012

With the commoditization of hardware and software, organizations have started to look to user experience design as their key differentiator. In a recent Forrester study, 93 percent of organizations see customer…


Posted on October 17, 2012 at 12:04pm

What Every CEO Should Know about Creating an Effective User Experience Practice

My new white paper:

In this paper, Dr. Eric Schaffer, Founder and CEO of Human Factors International, talks about how executives can build a customer centric UX practice within their organizations.

In this free white paper:

  • Why CEOs must differentiate based on customer experience
  • How CEOs try to move toward customer centricty—and what they should be doing
  • Why customer centricity must be part of the DNA of the…

Posted on June 28, 2012 at 4:30pm

Comment Wall (12 comments)

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At 3:11am on May 13, 2011, K. Ashfaq Ahmed Shakir said…
Thanks Eric! :-)
At 9:02pm on April 13, 2011, Tom Coleman said…

Thanks! It's great to be here. I love the new courses and the new videos you're doing.

I hope to get the new certification!

At 2:21am on June 2, 2010, Nirali bhatia said…
Thank you Eric!
At 4:22am on February 26, 2010, Eric M Schaffer said…
Why thanks! Mostly old age and persevearance! But we have lots of interesting things going for sure
At 4:19am on February 26, 2010, Shailaja Bhagwat said…
Thanks Eric. :) I intend to learn a lot from you and greatly admire your work in this space.
At 10:05am on July 22, 2009, Eric M Schaffer said…
Arun, that is VERY good! :) Congratulations !!
At 1:31am on July 22, 2009, Arun Srinivasan said…
Man on the moon week
Stealing for Neil .A

me a CUA .. one small step for a human giant leap for the humanity

that what i call real trumpeting... well in a way the Usability movement is one such revolution that will change we look at interfaces and realize the truth just like moon is not made of cheese
At 11:25pm on July 15, 2009, Arun Srinivasan said…
HI Eric
Its good to be part of your movement.. I see usability as a form of Democracy and respect of human rights..My definition is also similar.
"Usability is by the user.. for the user.. of the user." More on this when we meet I meet you in person.
"Jai Ho" to you ...
At 1:16pm on December 10, 2008, Senthil Kumar S Kugalur said…
I have a great respect for you work, contribution to this industry and achievements. I have registered for the Bangalore's first PET session and I'm all excited to meet you in person.
At 1:36pm on June 27, 2008, Pinky said…
I love your work and would love to work for HFI one day.

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