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Craig Tomlin
  • 57, Male
  • Moorpark, CA
  • United States
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Profile Information

Job Title
Director, Customer Experience
HFI courses attended (month/year, city, course name)
2003, San Francisco, User-Centered Analysis and Conceptual Design
2003, San Diego, The Science & Art of Effective Web and Application Design
2004, San Francisco, Practical Usability Testing
2003, San Francisco, Putting Research into Practice
2005, Las Vegas, Putting Research into Practice
CUA number

My Blog & Twitter

Hi all,

Please feel free to check out my Useful Usability blog, and please feel free to leave comments!

And if you like Twitter, please feel free to follow me, I'll do the same, and I'd appreciate your feedback:


Craig Tomlin's Blog

UX Killed Usability

I think UX has killed the term 'usability.' Or at best left it comatose. But what do you think?

My latest post on Useful Usability provides the evidence that I believe clearly demonstrates that 'usability' is dead, or at least non-responsive.

Perhaps those are fighting words around here? Or perhaps, like me, you've seen fewer and fewer 'usability' discussions in your firms and/or hallway conversations you have out there, and more and more 'UX' conversations. The trouble is (in…


Posted on March 27, 2012 at 9:24am — 25 Comments

The New UX Design Paradigm

Here's the latest post from my usefulusability blog, enjoy!

The new UX design paradigm

Summary: There is a new UX design paradigm caused by the massive growth of smartphones and tablets, coupled with the continuing growth of PC website/application user experiences. To be successful, UX leaders must adopt a new holistic UX design paradigm that centers on the triangle of these three…


Posted on December 23, 2010 at 5:16pm — 4 Comments

5 Steps to an Uber user experience job description

Here's the latest post from my usefulusability blog, enjoy!

5 Steps to an Uber user experience job description

I’ve seen plenty of consulting and full-time positions in the past few years for User Experience experts. However, I’ve never seen two job descriptions for user experience that are the same. And unfortunately I’ve seen plenty of job descriptions that actually include conflicting information, or have confusing descriptions…


Posted on April 13, 2010 at 10:33am — 1 Comment

7 Reasons Why You Can't Sell Usability

This is a re-print of my latest post on UsefulUsability, enjoy!

7 reasons why you can’t sell usability, and what to do about it

No Usability Sale

Selling usability services has been on my mind quite a bit lately, and in that respect I’m not alone. Several other usability practitioners have discussed selling usability or UX. Some of them

include Alan Colville, who…


Posted on March 27, 2010 at 12:39pm

Usability Book Review: "Remote Research"

The following is the latest article from my useful usability web site. Enjoy!

Review of the usability book “Remote Research” by Nate Bolt and Tony Tulathimutte

Book - Remote Research by Nate Bolt and Tony Tulathimutte

For those of you who’ve been following my blog for a while…


Posted on March 16, 2010 at 7:03pm

Comment Wall (2 comments)

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At 3:42pm on October 27, 2008, CUA Central said…
Hi Craig,
We are featuring you in the member's section on CUA
Central. Look for your picture on the homepage.
Diane, CUA Central Community Host
At 4:59pm on October 22, 2008, CUA Central said…
Hi Craig,

Your blog is great! Would you consider posting to the community blog here on CUA Central? I think other CUAs would enjoy your posts.

Diane, CUA Central Community Host

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