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Web Usability Metrics

How do we use web analytics tools to measure usability? Is it even possible? What can Web Trends or Google Analytics tell us about our site's usability? How can we take advantage of such tools? Join the discussion! How do you use such tools?

Members: 66
Latest Activity: Jul 26

Discussion Forum

measuring usability for intranet applications?

Started by Jeff Wilbur Jun 10, 2013.

ClickTale - "Web Analytics Revolution"

Started by Tom Coleman Aug 6, 2009.

Has anyone used SUM: Single Usability Metric?

Started by Andres Montiel Jul 23, 2009.

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Comment by Pritisha Jha on June 17, 2011 at 9:26pm

Hi Roger,

Thanks fo much! I have implemented #1 and #2. #3 sounds really interesting. I will try implementing that :).

-Pritisha

Comment by Roger Edwards on June 17, 2011 at 1:34pm

Hi Pritisha,

Couple of thoughts that might help, if you haven't already considered them:

1. # of repeat visits might indicate level of interest for some types of pages.

2. If you intend that visitors should continue to explore the site after visiting the page, then bounce rate might be useful (should be low compared to other pages).

3. add a page rating widget to the pages you want to measure and ask your visitors to rate how much they like the page. Compare the ratings of each page. Track how the ratings change over time.

Hope this helps.

-Roger

Comment by Pritisha Jha on June 17, 2011 at 11:54am
Thanks Roger. As I mentioned earlier, we do have user specific metrics in place. What I am looking at a more meanigful metric which can help me understand if a content piece can be structured around some specific metric apart from download rate. If the page is wiki style, how does no of visits give me an idea if the user who visited the page liked the content or didnt like it much.
Comment by Roger Edwards on June 17, 2011 at 11:28am

According to themediabriefing.com, "Outsell created the phrase "analytics-wired content" to describe content that is developed and distributed based upon data harvested from online analytics - what the readers say they want to read, and what they actually do read." You might find more at Outsell.com.

If you are collecting information from your customers as to what they want to see on your sites, then I think you will have the basis to measure whether your customers are really reading the content they say they want.

Personally, it seems intuitive to post more content that your visitors say they want. And measuring your most frequently viewed content is important. But whether this content can be viewed as successful depends on the business objectives that the content is designed to meet. If you can't tie a metric to a specific business objective or decision, then what's the point of measuring it?

-Roger

Comment by Pritisha Jha on June 17, 2011 at 1:51am
I need to transform the content architecture to the analytics wired content architecture. Suggestions/comments?
Comment by Pritisha Jha on June 17, 2011 at 1:50am

Hi,

 

Can somebody help me understand the basics of Analytics wired content. I work for information sites. We have data metrics like page visits, unique user and repeat user. But this doesn't tells us about the successful and not so successful content.

 

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