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Eye Tracking in User Experience Design

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Eye Tracking in User Experience Design

What can we learn from the power of the eye? Share your ideas and ask your questions about eye tracking.

Website: http://www.humanfactors.com/eyetracking/
Members: 45
Latest Activity: Mar 28, 2016

See an example of an eye gaze video

Discussion Forum

Only an Illusion

Started by Tom Coleman Aug 16, 2011.

Looking for images ... of looking 1 Reply

Started by kath straub. Last reply by Cornelia Sproat Feb 24, 2009.

Evaluating the Effectiveness of Your Visual Design (Sans Eye-tracker) 2 Replies

Started by Andrew Schall. Last reply by Khai Seng Feb 3, 2009.

Eye Tracking - Tool availability, Training and Workshop 1 Reply

Started by T.S.S.Ganesan. Last reply by Andrew Schall Jan 9, 2009.

How Many Participants do you Really Need? 1 Reply

Started by Andrew Schall. Last reply by Andrew Schall Nov 17, 2008.

What Can Eye Tracking Tell Us That We Didn't Already Know? 2 Replies

Started by Andrew Schall. Last reply by nithin Nov 11, 2008.

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Comment by kath straub on May 21, 2009 at 9:46am
But wait, there's more to this story.

Yes, faces (particularly babies and puppies) draw human attention.

But the important finding in the eye-tracking data below clearly is that the eyes ... or where the faces are looking.... is what guides attention effectively.

This famous (now cropped for primetime viewing) photo of Sophia Loren demonstrates typically demonstrates the same point without the added cost of eye-tracking.


The famous study by Milgram that showed that people looking up at a (semi-random) apartment window ...can draw passers-by to also stop and look is another version of the same finding.

Good visual designers know that they can use where their subjects are looking to draw viewers eyes around an image in a predictable way.

There
Comment by Andrew Schall on November 17, 2008 at 11:03am
Another example on the power of the face

Baby looking straight-on:


Baby looking at text:

Comment by Andrew Schall on October 3, 2008 at 5:48pm

We have learned through eye tracking that the image of the human face is a powerful thing. The eye is naturally drawn to the face, and we often spend several moments looking at it.


If you use faces in your design, be strategic in how you use them. The example that Diane refers to is a great example of someone using the face to alter the look patterns to subconciously encourage people to look at the brand.

Use the power of the face to draw the eye to the area of the page that you want them to focus on and then make sure that it then leads them to where you want them to look next.
Comment by CUA Central on October 2, 2008 at 10:43am
Visual designers use various techniques to direct users’ attention. Eye tracking analysis shows which designs are most effective at persuading users toward a specific goal.


In this example, eye tracking shows that when the model looks at us, we look at the model; but, when the model looks at the product; our eyes are drawn to the product.
 

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