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The Simplicity Shift: Innovative Design Tactics in a Corporate World

I think this is the book recommended by Bill Buxton in his Stanford talk on Sketching and Experience Design:

 

http://www.amazon.com/Simplicity-Shift-Innovative-Tactics-Corporate...

 

Jenson says: "The Simplicity Shift is about shifting a company culture to value simplicity in design and make it the company's most passionate goal."

 

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