CUA Central

A worldwide community for Certified Usability Analysts

I've read selling usability and it has a lot of tips on how to get usability into your business. What will work depends on your business. If you don't have time to read the entire book: at the end of each chapter is had a very short summary. If you read that you get the main picture. Some tips are:
* try not to sell UX, but show the benefits
* understand the business value
* write: articles, show success, lesson learned, research, collect stories, make cases, white paper, etc.
* help developers (documentation, library, etc)
* collect quotes from users
* don't use jargon
* put a UX message in your email signature
* work with the people form the quality department
* Be positive
* Watch out for opportunities and act
* ask a lot of questions and listen

Views: 14

Replies to This Discussion

Thanks, Margot! Your tip for skipping to the chapter summaries is just what my manager needed. :)


UX Research Review Archives

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

© 2017   Created by Human Factors International   Powered by

Badges  |  Report an Issue  |  Terms of Service